Who is Slippers Zone?
Slippers Zone is a 100% online business which sells Australian made slippers mainly into the UK.
The easier a site is to use, the more it will sell. We ran extensive research across this both site others within the Global Web Shops group to make sure we were maximisng the site’s conversion rate. We did this with a combination of Google Multi-variant testing (link) and user group feedback.
Solution: Nothing is where it is on the site by chance. For example we tried different sizes and colours for the add to cart buttons, different lengths of product descriptions and different positions for many other elements on the pages.
When it comes to online selling, the speed of the site (how quickly it loads) will significantly impact on sales. In the world of the internet, customers have no patience. If a site takes too long, Google will gladly point them to your competitors.
Solution: Bizar ensured this site has the smallest amount of code possible to load each page. We also ensure that the site makes the minimum amount of calls to the server as possible (less back and forward between the users computer and our servers). Without boring you with technical jargon we used specialised diagnostic tools to track our changes and ensure the site was fully optimized for speed of use.
Whilst Slippers Zone is targeted for the UK, users all over the world purchase slippers. For an online shop to sell internationally it absolutely has to have a currency converter.
Solution: This site has a currency converter which recalibrates to the exchange rate once per day. However, the conversion rate can be overridden at anytime. I.E Exchange rate + 10%, This prevents the customers from getting any nasty surprises when they are charged.
The Bizar Difference
There are two key reasons that Slippers Zone came to Bizar.
1. Turn around time. This site was completed and live within 1 week. This is due to our ability to instantly understand the clients needs.
2. Our ability to work closely with the clients SEO company to ensure it tied in with their marketing